Home Contact Site Map
CM logo 2
College of Management logo
 
MBA Program: Curriculum: CM Courses: Management and Marketing: Course Description
  MBAMKT 670

Marketing Management

Focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Prerequisites

MBA AF 610

  
 

 

Back to Management and Marketing Courses list

Back to CM Courses

  
The official page of the University of Massachusetts Boston College of Management © 2008 AACSB logo