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MBAMKT 674
International Marketing
This course provides a managerial approach to the study of marketing in the global business environment. Emphasis is on the nature of those activities involved in the international marketing functions and on the strategic management of these activities such as international market research, international business environment analysis, market entry strategies, market segmentation, product positioning and branding, new product development, pricing, promotion, distribution, as well as the issues related international marketing plan development, international organization structure, and strategy implementation.
Prerequisite
MBAMKT 670 and Graduate degree student in Management |
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