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MBAMKT 677
Database & Internet Marketing
The Internet offers completely new ways for today’s marketing. It provides marketers with several important capabilities not present in most other media including interactivity and measurability. Course content will include assessing new market opportunities through the Internet, understanding web business models, generating traffic, online-branding and advertising, networking on online social communities, designing Internet-based marketing programs, and building and nurturing customer relationships.
Prerequisite
MBAMKT 670 and Graduate degree student in Management |
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