Education
Ph.D., University of Oregon
MBA, Dalian University of Technology
BS, Dalian University of Technology
Areas of Expertise
Marketing, Consumer Behavior, International Business,
and Research Methods
Background
Associate Professor, University
of Massachusetts Boston, 1998 - present
Fulbright Visiting Professor, Tsinghua University, Beijing,
China, 2000 - 01
Assistant Professor, University of Massachusetts Boston, 1992
- 98
Graduate Teaching Fellow, University of Oregon, 1988 - 92
Assistant Professor, Dalian University of Technology, China,
1986- 87
Courses Taught
Econometrics, Structural Equations Modeling with LISREL, Marketing
Research, Principles of Marketing, International Marketing,
Data Analysis of Marketing Management, Advanced Marketing
Research Methods, Marketing Management, International Marketing
Management , Computer-Assisted Marketing Analysis and Planning
Research Interests
Business-to-Business and Consumer
Complaint Behavior, Cross-Cultural Consumer Behavior, Country
Image and Country-of-Origin, Knowledge Management and Learning
Organization, Marketing Research Methods, Marketing Strategic
Relationships
Selected Publications
"The Moderate Effect of Consumer’s Brand Awareness on Attitude Change of Well-Known Brand" (with
Huang, Jinsong, and Ping Zhao), Advances in Consumer Research, 2007, (forthcoming).
“Determinants for the Success of Brand Alliance” (Yuan, Yongdan, Dahai Dong, and Yufang Jin), Chinese Journal of Management, 2007, 4(2), 243-248.
“An Empirical Study of Consumer Brand Trust Building Mechanism” (with Jin, Yufang, and Dahai Dong), Nankai Management Review, 2006, 9(5), 28-35.
“Strategy, Technology and Organizational Alignment: Key Components of CRM Success” (with Roberts, Mary Lou), Journal of Database Marketing, 2005, 12 (4), 315-326.
“A New Perspective of Customer Perceived Value” (with Jiang, Ruochen), Journal of Customer Behavior, 2004, 3, 133-146.
"Recognizing Cross-Cultural Differences in Consumer Complaint
Behavior and Intentions: An Empirical Examination" (with
Peter McClure), Journal of
Consumer Marketing, Vol.
18 No. 1, 2001, pp. 54-74.
"Dialectical Thinking in Consumer Decision Making"
(with Lynn Kahle, Greg Rose, and Woo-Sung Kim), Journal
of Consumer Psychology,
2000, 9(1), 53-58.
"Does Consumer Knowledge Affect Consumer Responses to
Advertised Reference Price Claims?" (with Kristina Frankenberger)
Psychology and Marketing,
1994, May/June, 235-251.
Professional Activities
Professional services for Academic Associations, Journals
and Conferences
Business consulting and market research for business firms
Marketing research and planning for non-profit organizations
and communities
Honors
Joan Moon Teaching Award, 2007
Who’s Who Among America’s Teachers, 2007
Won the first place for the competition of China NSF Grant 2006
Who’s Who Among America’s Teachers, 2006
CM Research Grant 2006
Who's Who in Business Education (WWEE), 2006
Who’s Who Among America’s Teachers, 2005
2002 Literati Awards from the
Journal of Consumer Marketing
Fulbright Award for Academic Year 2000 - 01.
MBA Association Faculty Award 2000
Who’s Who Among America’s Teachers, 2000
Ford Foundation - Diversity Research Initiative Grant 1997
American Marketing Association Faculty Consortium Fellow,
1996
American Marketing Association Doctoral Consortium Fellow,
1991
Top of Page
Return to Faculty
Listing
|
|
