Education
D.B.A., M.B.A., Indiana University
B.S., Purdue University
Areas of Expertise
Services Marketing, Marketing Management
Background
Sales Engineer, Engine Sales
Department, Cummins Engine Company,
Columbus, Indiana
Courses Taught
Marketing Management, Services
Marketing, Principles of Marketing, Marketing Research, Marketing
Communications/Advertising, Information Technologies for Marketing
Managers, Marketing Systems and Channel Relations, Consumer/Buyer
Behavior, Business-to-Business Marketing, Economics for Management
Research Interests
The Integration of Markets and
Manufacturing, Supply Chains: the Transparent Flow of Information
and Things, Buyer Decision-Making as Learning Process
Selected Publications
“Articulation with Two-Year
Schools: Special Problems Associated with
Principles of Marketing,” 6th
Annual Fall Educators’ Conference, Marketing Management
Association, St. Louis,
MO, September 20-21, 2001, p. 64.
"With Raymond R. Liu, “Recognizing
Cross-Cultural Differences in Consumer Complaint Behavior
and Intentions, An Empirical Examination,”
The Journal of Consumer Marketing, Vol. 18, No. 1, 2001,
pp. 54-72.
“The Term Project: A Personal Marketing Plan,”
Conference on Integrating
the Business Curriculum, Annual Fall Educators’ Conference,
Marketing Management Association,
Saint Louis, MO, September 18-19, 2000, p. 62.
“Transparent Markets, Transparent Manufacturing: Moving
Beyond Business-to-Business Commerce,” Conference
on Telecommunications and Information Markets [COTIM99],
Providence, RI, September 26-29, 1999, 11 pages.
"Inter-Firm Linkages Via Computer-Telecommunication Technologies:
Applications and Issues," in Ronald McTavish, ed.,
Linking Marketing and Technology Strategies,
Chicago, IL: American Marketing Association, 1990, pp. 15-21.
"Grubstake, A Radical Proposal,"
Change, June, 1976, pp.
30, 38-44.
Professional Activities
American Marketing Association,
Marketing Management Association, American Economic Association,
Society of Manufacturing Engineers, Fulbright Association
Honors
American Fulbright Lecturer,
Shandong University, Jinan, People’s Republic of China,
February, 1997 - June 1997.
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