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Education
Ph.D., Charles H. Lundquist College of Business, University of Oregon, 2009
M.A., Edward R. Murrow College of Communication, Washington State University, 2004
B.A., West China School of Medicine, Sichuan University, 2001
Areas of Expertise
Consumer Behavior, Marketing Communication, International Marketing
Courses Taught
Principles of Marketing, Marketing Research
Research Interests
Persuasion Knowledge
Metacognition
Marketplace Deception
Consumer Social Values
Judgment and Decision Making
Selected Publications
Xie, G. & Rank, T. (forthcoming). Morality, suspicion, and modification: New directions after 15 years’ persuasion knowledge research, Advances in Consumer Research.
Xie, G., Boush, D.M., Kahle, L. R, & Wright, P. L. (forthcoming). A tale of two modes: When do consumers approach or avoid persuasion attempts? Advances in Consumer Research.
Xie, G., & Lee, M. J. (2008). Anticipated violence, arousal, and enjoyment of movies: Viewers’ reactions to violent previews based on arousal seeking tendency, Journal of Social Psychology, 148(3), 277-292.
Kahle, L. R., & Xie, G. (2008). Social values in consumer psychology. In C. Haugtvedt., P. Herr., & F. Kardes (Ed.), Handbook of Consumer Psychology (pp. 575 - 585). New York: Lawrence Erlbaum Associates.
Xie, G., Boush, D. M. & Boerstler, C.N. (2007). Consumer response to marketplace deception: Implication of the persuasion knowledge model, Advances in Consumer Research, 34, 406-407.
Lee, M. J., Tedder, M. C., & Xie, G. (2006). Effective computer text design to enhance readers' recall: Text formats, individual working memory capacity and content type, Journal of Technical Writing and Communication, 36(1), 57-73.
Professional Activities
Reviewer for academic conferences and journals
Strategic marketing and market research consulting
Honors and Awards
AMA-Sheth Foundation Doctoral Consortium Fellow, Arizona State University, 2007.
Doctoral Research Fellowship, Warsaw Sports Marketing Center, Charles H. Lundquist College of Business, University of Oregon, 2007-2008.
Merle King Smith Doctoral Scholarship, Charles H. Lundquist College of Business, University of Oregon, 2004-2008.
Graduate Research Fellowship, New Media Lab, Edward R. Murrow College of Communication, Washington State University, 2003.
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