Exciting Chance to Earn Credits on a Learning Trip to China

The MBA program is offering an opportunity to visit China this June and earn course credit in the process. Two weeks in China under the guidance of Prof. Raymond Liu will expose students to many aspects of Chinese business practice and culture.

The course will operate from the prestigious Tsinghua University in Beijing. It will feature lectures by Prof. Liu and faculty at Tsinghau University and field trips to Chinese businesses and 2008 Olympic venues.

The final segment of the course will involve visits to corresponding Boston-area businesses to complete the comparative analysis.

This course will count toward the specialization in International Management and will satisfy the International Business requirement.

For Detailed Course Information Click Here

Summer Registration Information

Registration for the 2 summer sessions (May 31st-July 13th and July 18th-August 25th) begins on April 4th; the complete schedule is available on the CM Web Site. You can register on-line, by telephone, by mail, by fax, or in person.

For Details on Summer Registration Click Here

New Course for Summer II 2005

MKT 697, Customer Relationship Management, Professor Marylou Roberts. Customer Relationship Management (CRM) is an ongoing process of developing relationships by identifying customer needs and delivering superior customer value and satisfaction while achieving the organizational goal of maximum return on customer investment. CRM is perhaps the most important strategic concept in the field of marketing today; CRM initiatives are in great demand but have met with only limited success. Both the opportunities and risks inherent in the adoption of a CRM strategy provide ample reason for rigorous and detailed study of the subject.

This course will count toward the specializations in Marketing and Internet Marketing.

Click Here for the Course Syllabus

Fall Registration Information

Registration for the fall semester begins on April 25th. You can register through the WISER system. for which you will need your student ID number and PIN, or you can register in person at the Registrar’s Office. If you encounter problems or need to register for the capstone class (MGT 689, Strategic Management), please contact us at mba@umb.edu. You should have received the fall schedule via e-mail a few weeks ago, but it is also available on the website.

Unclear About Graduation Requirements?

Click Here to Review Graduation Requirements

I hope this Update finds you all well and happy! I am sure that you are all incredibly busy as the semester draws to a close. I just want to remind you of a few things:

• Get involved with our revived MBA Association! A number of events are planned, and it is a great social outlet and networking opportunity. Contact Kevin Haggerty for more details.
• If you have graduated or soon will be, talk to Ronit Levine; she is spearheading the MBA Alumni Association and organizing a get-together for recent/upcoming grads.
• We are currently accepting applications for the Fall 2005 MBA class—if a colleague or friend may be a good fit for our programs, please send him or her our way!

We are proud to have you representing the MBA program at UMass-Boston and proud of all that you have achieved. I wish you all the greatest of personal and professional success!