Concentration in Information Management for Marketing

Undergraduate Program: Curriculum: Degree Requirements: Management Concentrations:
Information Management for Marketing

CM Courses

General Education Requirements

Management Foundation and Core

Management Concentrations

Schedules

INFORMATION MANAGEMENT FOR MARKETING (IM-MK)
Six courses (18 credits)

Overview	This concentration is for students who want to know what marketing data and systems are useful to meet the challenge of developing and providing innovative services and products.

Career Paths	Graduates of the IM-MK concentration will be ready to begin careers with organizations such as e-commerce startups, marketing specialty firms that manage large amounts of data, marketing departments of mid-sized and large companies, and more.

Advising Notes	This concentration is an interdisciplinary concentration, so students should seek guidance from both Marketing and MSIS departmental advisors. Prerequisites for these courses are strictly enforced, so IM-MK concentrators should plan their schedules carefully and early.

Take both:

MKT 310: Data Analysis for Marketing Management

MSIS 309: Databases and Programming for Managers

And at least one of the following:

MSIS 422: Decision Support Systems and Groupware

MSIS 430: International Information Management

MSIS 461: Systems Analysis and Design

And at least two of the following:

MKT 403: Integrated Marketing Communication

MKT 404: Retailing in the Internet Age

MKT 405: Web Page Marketing

MKT 406: Direct Marketing

MKT 407: Services Marketing

MKT 430: International Marketing

With additional choices:

MSIS 414: Computer Networks for Management

MSIS 415: Object-Oriented Programming for Business

MSIS 425: Project Management

MSIS 426: e-Business and e-Commerce Infrastructure

MSIS 427: Knowledge Management: Competing in the Knowledge Economy

MSIS 454: Supply Chain Management

MSIS 455: Decision Analysis

MSIS 478*: Special Topics in Management Science and Information Systems

MSIS 480*: Internship

MGT 497*: Honors Seminar

* Students may count only one of MSIS 478, MGT 497, and MSIS 480 towards this concentration.

For More Information Contact:
Michael Novak, Chair of the Department of Management and Marketing at 617.287.7761 or Jean Pierre Kuilboer, Chair of the Department of Management Science and Information Systems at 617.287.7868.

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