| Career
Paths |
Graduates with a concentration
in marketing are finding opportunities in local,
national, and international businesses as well
as in government and non-profit organizations.
Career paths lead from entry points in retail,
sales, services marketing, marketing research and
database management, advertising, promotion, product
management, brand management, customer relations,
and direct and electronic marketing. |
| Advising
Notes |
The marketing concentration
enables students to choose from a broad range of
courses in management. Students with particular
interests (e.g. in retailing, e-business, etc.)
should consult with a departmental faculty advisor
for guidance on course selection. Prerequisites
for these courses are strictly enforced, so marketing
concentrators should plan their schedules carefully
and early. |
