Concentration in Management Science For Marketing

Undergraduate Program: Curriculum: Degree Requirements: Management Concentrations:
Management Science For Marketing

CM Courses

General Education Requirements

Management Foundation and Core

Management Concentrations

Schedules

MANAGEMENT SCIENCE FOR MARKETING (MS-MK)
Six courses (18 credits)

Overview	This concentration provides the foundation for marketing, sales, and research analysts who use strong quantitative skills to identify customer preferences and market trends. The MS-MK concentration prepares students for direct marketing, sales management, new product development and customer relationship management positions requiring both strong quantitative skills and marketing-specific application tools and concepts.

Career Paths	Graduates of the MS-MK concentration will be ready to begin careers as marketing analysts, business analysts, and marketing managers solving problems for organizations such as market specialty firms, marketing and other departments of many companies, as well as startups and business development groups.

Advising Notes	This concentration is an interdisciplinary concentration, so students should seek guidance from both Marketing and MSIS departmental advisors. Prerequisites for these courses are strictly enforced, so MS-MK concentrators should plan their schedules carefully and early.

Take:

MKT 310: Data Analysis for Marketing Management

And at least two of the following:

MSIS 422: Decision Support Systems and Groupware

MSIS 454: Supply Chain Management

MSIS 455: Decision Analysis

And at least two of the following:

MKT 403: Integrated Marketing Communication

MKT 404: Retailing in the Internet Age

MKT 405: Web Page Marketing

MKT 406: Direct Marketing

MKT 407: Services Marketing

MKT 430: International Marketing

With additional choices:

MSIS 309: and Programming for Managers

MSIS 414: Computer Networks for Management

MSIS 415: Object-oriented Programming for Business

MSIS 426: e-Business and e-Commerce Infrastructure

MSIS 427: Knowledge Management: Competing in the Knowledge Economy

MSIS 428: Information System Security

MSIS 450: Operations Management: Domestic and Global

MSIS 452: Quality Management

MSIS 461: Systems Analysis and Design

MSIS 478*: Special Topics in Management Science and Information Systems

MSIS 480*: Internship

MGT 497*: Honors Seminar

* Students may count only one of MSIS 478, MGT 497, and MSIS 480 towards this concentration.

For More Information Contact:
Michael Novak, Chair, Department of Management and Marketing at 617.287.7861 or Jean Pierre Kuilboer, Chair of the Department of Management Science and Information Systems at 617.287.7868.

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